lululemon
x Wilderness
For this collaboration between Lululemon and Wilderness Collective, I developed the video concept and managed both pre- and post-production, centering the campaign on a real 300-mile motorcycle journey through the Sierra National Forest and Yosemite National Park. The collection, designed for the outdoors, features durable, breathable knits and waterproof pieces built to perform under the most challenging conditions—while maintaining a versatile aesthetic suitable for city life.
The video captured the spirit of this epic journey, blending action-driven moments with reflective pauses to showcase the collection’s rugged performance and everyday versatility. Through authentic storytelling, the visuals highlighted how the collection seamlessly supported the demands of adventure while transitioning effortlessly into urban environments.
In post-production, I focused on enhancing the energy and flow of the narrative, balancing dynamic landscapes with product details in action. The final campaign authentically conveyed the spirit of exploration and the innovation behind the collection.
