Little Moon
This project involved art direction, logo design, hangtag, and label design for the Little Moon collection from Aritzia. Drawing inspiration from the whimsical and romantic aesthetic of letterpress symbols, the visual identity was shaped by the history and character of Sarah Moon.
The hangtags and labels featured a modern interpretation of tattoo illustration, with an array of icons symbolizing memories and objects collected over a lifetime. These design elements brought a sense of narrative and individuality to the collection, connecting the wearer to its thoughtful details.
Rich, saturated tones, luxurious fabrics, and intricate embroidery further elevated the collection, creating a cohesive visual language that balanced timeless elegance with contemporary design. This approach reinforced Little Moon’s identity as a distinctive and evocative part of Aritzia’s offerings.
