lululemon
Align
For this Lululemon photoshoot, the concept revolved around the interplay of strength, femininity, and artistry within a classical environment. The chosen location featured stone architecture and sculptural elements, creating a refined and timeless backdrop.
The model embodied grace and power, executing yoga poses that mirrored the sculptural forms around her. This juxtaposition highlighted the fluidity of movement against the solidity of the environment. Careful attention was given to textures, shadows, and intricate details, enhancing the visual narrative of strength and serenity.
The shoot was designed to evoke a sense of harmony between the human form and the architectural space, emphasizing the elegance of movement while celebrating the sculptural beauty inherent in both the model and the surroundings.
