Fable
BFCM
For Fable's Black Friday Cyber Monday campaign, the studio shoot was designed to evoke a sense of understated holiday festivity. By incorporating deep green, warm red, and creamy neutral backdrops, the visuals balanced simplicity with subtle seasonal cues. This restrained yet celebratory palette complemented the timeless elegance of Fable's collection, allowing the product to shine while hinting at the warmth and joy of the holidays.
Small, thoughtful details imbued the imagery with a sense of occasion, creating a feeling that’s both refined and inviting for the holiday season.
