Brand & Creative Consulting
Creative edge is the
new strategy
In a world where anyone can launch a brand overnight,
what sets you apart is creative direction that actually connects.
Brand & Creative Consulting
Creative edge is the
new strategy
In a world where anyone can launch
a brand overnight, what sets you is creative direction that actually connects.
Hi, I’m Victoria. I’m a brand consultant with 15 years of experience as an art director and graphic designer.
I spent over a decade shaping the look, feel, and voice of brands like Lululemon, Aritzia, and many others. I led everything from seasonal campaigns to packaging systems and set design.
Hi, I’m Victoria. I’m a brand consultant with 15 years of experience as an art director and graphic designer.
I spent over a decade shaping the look, feel, and voice of brands like Lululemon, Aritzia, and many others. I led everything from seasonal campaigns to packaging systems and set design.
Now I help founders and creative teams bring clarity and cohesion to their brand story. I combine intuition with hands-on experience to make brands not just look good, but feel right and resonate.
Now I help founders and creative teams bring clarity and cohesion to their brand. I combine intuition with hands-on experience to make brands not just look good, but feel right and resonate.
Session Offerings
Intro-call – 15 min - Free
A short call to see if we’re a good fit. We’ll talk about what you need, how I work, and whether it makes sense to move forward together.
Clarity Call – 25 minutes – $225
A focused session to work through a specific challenge. Great for feedback on visual direction, messaging, or early-stage brand decisions.
Strategy Session – 60 minutes – $450
A deeper dive into your brand's positioning, voice, visual identity, or creative direction. You'll leave with a clear plan and next steps.
Brand Audit – Flat rate or included in select packages
A fresh set of eyes on your brand. I’ll review your current visual identity, messaging, and positioning to see what’s working, what’s missing, and where things could be stronger. You’ll receive a detailed overview with observations, suggestions, and clear next steps. Whether you’re getting ready to evolve your brand or just want a gut check before your next launch.
Ongoing Support – Custom Packages
For founders and creative teams looking for continued partnership. Packages may include monthly calls, campaign input, or creative direction on a project basis. Let’s talk about what fits.
Previously worked with
What to expect
Whether you're starting from scratch or refining what you’ve already built, these sessions are designed to give you clarity, focus, and creative direction you can actually act on. We’ll get clear on what’s working, what’s not, and where you want to go next.
I bring 15 years of experience building brands, so you’ll get strategic insight with a creative lens.
Whether we’re talking visuals, voice, or positioning, we’ll align everything so it feels right. Not just looks good.
If you need deeper support, I also offer ongoing consulting packages customized to your needs. This could include monthly check-ins, campaign direction, or acting as a creative partner as you grow.
What to expect
Whether you're starting from scratch or refining what you’ve already built, these sessions are designed to give you clarity, focus, and creative direction you can actually act on. We’ll get clear on what’s working, what’s not, and where you want to go next.
I bring 15 years of experience building brands, so you’ll get strategic insight with a creative lens.
Whether we’re talking visuals, voice, or positioning, we’ll align everything so it feels right. Not just looks good.
If you need deeper support, I also offer ongoing consulting packages customized to your needs. This could include monthly check-ins, campaign direction, or acting as a creative partner as you grow.
Whether you're starting from scratch or refining what you’ve already built, these sessions are designed to give you clarity, focus, and creative direction you can actually act on. We’ll get clear on what’s working, what’s not, and where you want to go next.
I bring 15 years of experience building brands, so you’ll get strategic insight with a creative lens.
Whether we’re talking visuals, voice, or positioning, we’ll align everything so it feels right. Not just looks good.
If you need deeper support, I also offer ongoing consulting packages customized to your needs. This could include monthly check-ins, campaign direction, or acting as a creative partner as you grow.
What to expect
